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Transforming Customer Engagement Using WebRTC APIs

  • Virtual Meeting held via WebEx (map)

All attendees will receive the white paper, "Transforming Customer Engagement Using WebRTC APIs and Frameworks," written by business technology analyst Brent Kelly.

WebRTC is an emerging communications standard available on billions of PCs, smartphones, and tablets. It enables real-time voice, video and data sharing in a Web browser without the need for browser plugins or downloads. When WebRTC-enabled applications are coupled with contact centers, customer engagement can be transformed because customers and prospects can communicate with a contact center agent via voice or video from within the context of browsing a web page or from within a dedicated mobile app. This user context can accompany the call to the contact center agent, thus giving agents more information about a user intent, which allows the agent to satisfy the user’s needs faster and better.

Join business communication and technology expert analyst Brent Kelly of KelCor, Inc. and Plantronics Vice President of Innovation and New Ventures, Cary Bran as they discuss how organizations can rapidly develop and deploy WebRTC-enabled applications using WebRTC APIs.

Brent Kelly

Brent Kelly is Principal Analyst at KelCor, Inc. where he focuses on business communications processes and technologies. Dr. Kelly provides strategy and counsel to Chief Information Officers, Chief Technology Officers, investment analysts, VCs, technology policy executives, sell side firms and technology buyers. He has been an independent consultant and analyst 15 years, writing hundreds of articles and presenting at numerous public and private events. Dr. Kelly has served as the CEO of a privately held manufacturing company, and prior to this, he was part of the team at Schlumberger that built the devices Intel used to test Pentium microprocessors. He also led teams developing real-time data acquisition and control systems, and adaptive intelligent design systems in several Schlumberger Oil Field services companies including four years of R&D experience in Europe. He has a Ph.D. in engineering from Texas A&M University and a B.S. in engineering from Brigham Young University. Dr. Kelly is serving in his second term as an elected official in his community.

Cary Bran

Cary Bran serves as Vice President of Innovation and New Ventures at Plantronics. In this role, Cary leads the research and development of next generation software and device concepts and products, including efforts to deliver integrations between wearable devices and web browsers via WebRTC. Cary is also responsible for leading PLT Labs, a multi-disciplinary team within Plantronics that is working to identify and develop advanced wearable technologies that can be leveraged by developers to create new wearable tech-based applications.

Cary’s background includes more than sixteen years of experience developing enterprise collaboration and communications software solutions. Prior to joining Plantronics, Cary was at Cisco Systems for more than a decade, where he held positions in software architecture, business development and technical strategy. As part of his tenure at Cisco he led the internal WebRTC evangelism efforts and contributed to the IETF and W3C WebRTC standards development.

Cary holds a BS (Cum Laude) in Computer Science from Seattle University and an MBA from the Foster School of Business at the University of Washington.